Using HARO as a Way to Showcase Your Expertise


Help a Reporter & Voila, Instant Marketing

Dustin Christensen, writing at the blawg called -- the law practices survival guide, describes a relationship -- through Help Out A Reporter (HARO) -- lawyers can establish with reporters to showcase their expertise and, as a by-product, gain some free marketing. For more information, check out this post.

When I viewed the website, it offers paid subscription packages, but also "Basic Free" opportunities delivered to your inbox, three times a day.  I assume Dustin was describing this free relationship.

Be sure to read the comments to the post.  They are interesting, too. 

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