Help a Reporter & Voila, Instant Marketing
Dustin Christensen, writing at the blawg called Lawyerist.com -- the law practices survival guide, describes a relationship -- through Help Out A Reporter (HARO) -- lawyers can establish with reporters to showcase their expertise and, as a by-product, gain some free marketing. For more information, check out this post.
When I viewed the website, it offers paid subscription packages, but also "Basic Free" opportunities delivered to your inbox, three times a day. I assume Dustin was describing this free relationship.
Be sure to read the comments to the post. They are interesting, too.
